1. Keyword Targeting: Choose relevant keywords that align with user search queries, ensuring your ads show up for the right audience.

2. Ad Extensions: Enhance your ads with additional information, such as location, phone number, or links to specific pages on your website.

3. A/B Testing: Test different ad variations to determine which performs best, helping you optimize your campaigns.

4. Mobile Optimization: Reach customers on their devices with mobile-friendly ads that adapt to all screen sizes.

5. Budget Control: Set daily or monthly budgets, giving you complete control over your advertising spend.

6. Geotargeting: Target specific locations, ensuring your ads reach the most relevant audience.

7. Remarketing: Re-engage users who have previously interacted with your website, reminding them of your offerings.

8. Ad Scheduling: Schedule your ads to run at specific times for optimal visibility based on user behavior.

9. Conversion Tracking: Measure the success of your ads through conversion tracking, understanding how users interact after clicking.

Integration with Google Analytics: Seamlessly connect with Google Analytics for deeper insights into user behavior and campaign performance.

Using Google Search Ads is an effective way to reach your target audience and drive meaningful engagement. Here’s a step-by-step guide to setting up and managing your campaigns:

1. Create a Google Ads Account:

• Visit the Google Ads website and sign up for an account.

• Provide the necessary details about your business and set up your payment information.

2. Set Your Advertising Goals:

• Define what you want to achieve with your ads, whether it's increasing website traffic, generating leads, or boosting sales.

3. Conduct Keyword Research:

• Use Google’s Keyword Planner tool to identify keywords relevant to your business and target audience.

• Consider search volume, competition, and relevance when selecting your keywords.

4. Create Your Campaign:

• Choose the campaign type (Search Network) that aligns with your goals.

• Set your campaign budget and select your bidding strategy based on your objectives.

5. Write Compelling Ad Copy:

• Craft attention-grabbing headlines and descriptions that clearly convey your message and encourage clicks.

• Include a strong call-to-action (CTA) that prompts users to take the desired action.

6. Set Up Ad Extensions:

• Enhance your ads with extensions such as site links, callouts, and location information to provide more context and improve click-through rates.

7. Target Your Audience:

• Define your audience based on demographics, geographic location, and interests to ensure your ads reach the right people.

8. Launch Your Campaign:

• Review all settings and ensure everything is correct before launching your campaign.

• Monitor the status to confirm your ads are running smoothly.

9. Monitor Performance:

• Use the Google Ads dashboard to track key performance metrics such as clicks, impressions, and conversions.

• Pay attention to which keywords and ads are performing well, as well as any areas that may need improvement.

10. Optimize Your Campaign:

• Continuously refine your keywords, ad copy, and targeting based on performance data.

• Experiment with A/B testing to identify the most effective ads and make adjustments accordingly.

11. Utilize Remarketing:

• Set up remarketing campaigns to re-engage users who have visited your website but did not convert.

12. Review and Iterate:

• Regularly review your campaign results and make data-driven decisions to enhance performance.

• Stay updated on Google Ads best practices and new features to ensure your strategy remains effective.

Return and Refund Policy

Effective Date: Jan 01, 2024

Thank you for shopping at InsightEdgeAI. This document governs all returns and exchanges of InsightEdgeAI (“insightedgeai.com”) (as defined below). If, for any reason, you are not entirely satisfied with your purchase, we invite you to carefully review our Return and Refund Policy. InsightEdgeAI reserves the right to modify this Return and Refund Policy in whole or in part at any time at its sole direction.

Definitions

For the purposes of this Return and Refund Policy we establish the following definitions:

"Products" means all products and services sold at insightedgeai.com.

"Customer" means end user customers that purchase directly from distributors or wholesalers.

"Company" (referred to as either "the Company," "We," "Us," or "Our" in this Agreement) refers to InsightEdgeAI, United Kingdom.

"Orders" refers to your requests to purchase a Product from us.

"Website" refers to InsightEdgeAI, accessible at insightedgeai.com.

"You" refers to the individual using our Service, or the company or legal entity on whose behalf such an individual is using the Service, as applicable.

What’s InsightEdgeAI Return and Refund Policy?

We accept returns. You can return items purchased from Us within 3 days of the original purchase date, unless noted in our Return Policy Exceptions, and provided that they meet the following conditions:

• Product must be returned in its original packaging.
• Product isn't used or damaged.
• Product must have the receipt or proof of purchase.

If 3 days or more have passed since your purchase, we cannot offer you a refund or an exchange.

Return Policy Exceptions

Only regular priced items may be refunded. Sale items are non-refundable.

Return & Refund Process

If your purchase is eligible for a return or exchange, please make sure that you follow the steps below to start the return process:

Notify us

Please notify us as soon as possible of your intention to return or exchange an item. You can notify us:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084

Via a form on our website: insightedgeai.com

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Ship it back

The following does not apply to the sale of digital products. If you purchased a digital product or service, please proceed to Step 3.

Please ship the item(s) back to Us. You are responsible for the cost and risk associated with shipping the returned item(s) so make sure you use a reliable shipping company. Ship the item you wish to return to the following address:

Online Request - United Kingdom

We cannot be held responsible for items damaged or lost in transit, so please make sure you ask the shipping company for the proper tracking information when shipping your items.

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Inspection & Refund

Upon receipt of the returned item, we will fully examine it and notify you via email, within a reasonable period of time, whether you are entitled to a return. If you are entitled to a return, we will refund your purchase price and a credit will automatically be applied to your original method of payment. If you requested an exchange, we’ll ship the replacement item to your address within 24 hours of processing your return.

To follow-up on the status of your return or for any other questions or inquiries, please contact us at:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084