1. Ad Formats: Choose from a variety of ad formats, including static images, animated ads, and video ads, to suit your campaign objectives.

2. Custom Audiences: Target specific audiences based on their interests, demographics, and online behaviors for more effective advertising.

3. Remarketing: Re-engage users who have previously interacted with your website or app, reminding them of your products or services.

4. Responsive Ads: Create responsive ads that automatically adjust their size, appearance, and format to fit various placements across the web.

5. Contextual Targeting: Place your ads on websites that are relevant to your business, ensuring your message reaches an interested audience.

6. Geographic Targeting: Focus your advertising efforts on specific locations, allowing you to target local customers effectively.

7. Ad Scheduling: Set specific times for your ads to run, ensuring maximum exposure when your audience is most active.

8. Conversion Tracking: Measure the success of your campaigns by tracking conversions, helping you understand the impact of your ads.

9. Audience Insights: Gain insights into audience behavior and preferences, allowing for more informed targeting and messaging.

Integration with Google Analytics: Connect your Google Ads account with Google Analytics for enhanced tracking and reporting capabilities

Using Google Display Ads is a straightforward process designed to help you create and manage effective advertising campaigns. Here’s a step-by-step guide:

1. Create a Google Ads Account:

• Visit the Google Ads website and sign up for an account.

• Provide the necessary business details and set up your payment information.

2. Set Your Advertising Objectives:

• Determine your campaign goals, whether it’s increasing brand awareness, driving website traffic, or generating leads.

3. Choose Your Campaign Type:

• Select “Display Network” as your campaign type during the setup process.

4. Conduct Audience Research:

• Use tools like Google Analytics and Audience Insights to understand your target audience's demographics, interests, and behaviors.

5. Set Your Budget and Bidding Strategy:

• Decide on your daily or monthly budget and choose a bidding strategy that aligns with your campaign goals, such as cost-per-click (CPC) or cost-per-thousand-impressions (CPM).

6. Create Your Ads:

• Use the Google Ads interface to design your display ads, ensuring they are visually appealing and convey your message clearly.

• Consider using responsive ads that automatically adjust their format to fit various placements.

7. Target Your Audience:

• Define your audience based on demographics, interests, and behaviors to ensure your ads reach the most relevant users.

8. Utilize Remarketing:

• Set up remarketing campaigns to target users who have previously visited your website or engaged with your brand.

9. Launch Your Campaign:

• Review all settings, including targeting and budget, and launch your campaign to start reaching your audience.

10. Monitor Performance:

• Access the Google Ads dashboard to track key performance metrics, including impressions, clicks, conversions, and ROI.

• Monitor your campaigns regularly to identify trends and areas for improvement.

11. Optimize Your Campaign:

• Use A/B testing to experiment with different ad variations and identify the most effective strategies.

• Adjust your targeting, bids, and ad creatives based on performance data to maximize effectiveness.

12. Analyze Results:

• Use Google Analytics to dive deeper into user behavior and track conversions attributed to your display ads.

• Assess your campaign's overall performance and make data-driven decisions for future campaigns.

13. Iterate and Refine:

• Continuously review and refine your campaigns based on performance insights, market changes, and audience feedback.

Return and Refund Policy

Effective Date: Jan 01, 2024

Thank you for shopping at InsightEdgeAI. This document governs all returns and exchanges of InsightEdgeAI (“insightedgeai.com”) (as defined below). If, for any reason, you are not entirely satisfied with your purchase, we invite you to carefully review our Return and Refund Policy. InsightEdgeAI reserves the right to modify this Return and Refund Policy in whole or in part at any time at its sole direction.

Definitions

For the purposes of this Return and Refund Policy we establish the following definitions:

"Products" means all products and services sold at insightedgeai.com.

"Customer" means end user customers that purchase directly from distributors or wholesalers.

"Company" (referred to as either "the Company," "We," "Us," or "Our" in this Agreement) refers to InsightEdgeAI, United Kingdom.

"Orders" refers to your requests to purchase a Product from us.

"Website" refers to InsightEdgeAI, accessible at insightedgeai.com.

"You" refers to the individual using our Service, or the company or legal entity on whose behalf such an individual is using the Service, as applicable.

What’s InsightEdgeAI Return and Refund Policy?

We accept returns. You can return items purchased from Us within 3 days of the original purchase date, unless noted in our Return Policy Exceptions, and provided that they meet the following conditions:

• Product must be returned in its original packaging.
• Product isn't used or damaged.
• Product must have the receipt or proof of purchase.

If 3 days or more have passed since your purchase, we cannot offer you a refund or an exchange.

Return Policy Exceptions

Only regular priced items may be refunded. Sale items are non-refundable.

Return & Refund Process

If your purchase is eligible for a return or exchange, please make sure that you follow the steps below to start the return process:

Notify us

Please notify us as soon as possible of your intention to return or exchange an item. You can notify us:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084

Via a form on our website: insightedgeai.com

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Ship it back

The following does not apply to the sale of digital products. If you purchased a digital product or service, please proceed to Step 3.

Please ship the item(s) back to Us. You are responsible for the cost and risk associated with shipping the returned item(s) so make sure you use a reliable shipping company. Ship the item you wish to return to the following address:

Online Request - United Kingdom

We cannot be held responsible for items damaged or lost in transit, so please make sure you ask the shipping company for the proper tracking information when shipping your items.

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Inspection & Refund

Upon receipt of the returned item, we will fully examine it and notify you via email, within a reasonable period of time, whether you are entitled to a return. If you are entitled to a return, we will refund your purchase price and a credit will automatically be applied to your original method of payment. If you requested an exchange, we’ll ship the replacement item to your address within 24 hours of processing your return.

To follow-up on the status of your return or for any other questions or inquiries, please contact us at:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084