1. Product Listings: Automatically generate product listings from your Merchant Center, ensuring accurate and up-to-date information.

2. Ad Customization: Customize your Shopping Ads with promotional text and seasonal offers to entice customers.

3. Performance Insights: Access real-time data and insights to track clicks, impressions, conversions, and ROI.

4. Smart Bidding: Utilize Google’s Smart Bidding strategies to optimize your bids based on performance and maximize conversions.

5. Ad Extensions: Enhance your ads with additional information, such as store location and reviews, to provide more context to potential customers.

6. Local Inventory Ads: Promote your in-store products to local shoppers, driving foot traffic to your physical location.

7. Multi-Channel Integration: Seamlessly integrate with other Google platforms and social media channels for cohesive marketing strategies.

8. Dynamic Remarketing: Re-engage customers who have previously viewed your products with tailored ads that remind them of their interests.

9. Mobile-Friendly: Ensure your ads are optimized for mobile devices, reaching customers wherever they are shopping.

Product Performance Analysis: Analyze which products are performing best and make informed decisions to adjust your inventory and marketing strategies.

Using Google Shopping Ads is a straightforward process that can significantly enhance your online retail strategy. Here’s a step-by-step guide to setting up and managing your Shopping Ads:

1. Create a Google Ads Account:

• Visit the Google Ads website and sign up for an account.

• Provide the necessary business details and set up your payment information.

2. Set Up Google Merchant Center:

• Create a Google Merchant Center account to upload your product data feed, including product titles, descriptions, images, and prices.

• Ensure your product information is accurate and complies with Google’s policies.

3. Link Your Accounts:

• Link your Google Ads account to your Merchant Center account to enable Shopping Ads.

• Confirm that your product feed is properly set up and that your account is verified.

4. Choose Your Advertising Goals:

• Determine the objectives of your Shopping Ads campaign, such as increasing sales, driving traffic to your website, or promoting specific products.

5. Set Up Your Campaign:

• Create a new campaign in Google Ads and select "Shopping" as the campaign type.

• Choose your Merchant Center account and configure your campaign settings, including budget, bidding strategy, and targeting options.

6. Organize Your Product Groups:

• Organize your products into groups based on categories, brands, or performance to manage your bids more effectively.

• Use custom labels for additional flexibility in grouping and reporting.

7. Create Your Ads:

• Shopping Ads are generated automatically based on your product data in the Merchant Center, so you won’t need to create individual ad copy.

• Customize your product listings with promotional text or seasonal offers if desired.

8. Target Your Audience:

• Define your audience based on demographics, locations, and interests to ensure your ads reach the right customers.

9. Launch Your Campaign:

• Review all settings and ensure everything is correct before launching your Shopping Ads campaign.

• Monitor the status to confirm your ads are running smoothly.

10. Monitor Performance:

• Access the Google Ads dashboard to track key performance metrics such as clicks, impressions, and conversions.

• Keep an eye on product performance to identify trends and areas for improvement.

11. Optimize Your Campaign:

• Use A/B testing to experiment with different strategies and product placements.

• Adjust your bids, product groups, and targeting based on performance data to maximize effectiveness.

12. Analyze Results:

• Use the Google Merchant Center and Google Ads analytics to gain insights into user behavior and campaign performance.

• Assess which products are generating the most interest and sales.

13. Iterate and Refine:

• Continuously review and refine your campaigns based on performance insights, market changes, and customer feedback.

• Stay informed about new features and best practices to keep your strategy effective.

Return and Refund Policy

Effective Date: Jan 01, 2024

Thank you for shopping at InsightEdgeAI. This document governs all returns and exchanges of InsightEdgeAI (“insightedgeai.com”) (as defined below). If, for any reason, you are not entirely satisfied with your purchase, we invite you to carefully review our Return and Refund Policy. InsightEdgeAI reserves the right to modify this Return and Refund Policy in whole or in part at any time at its sole direction.

Definitions

For the purposes of this Return and Refund Policy we establish the following definitions:

"Products" means all products and services sold at insightedgeai.com.

"Customer" means end user customers that purchase directly from distributors or wholesalers.

"Company" (referred to as either "the Company," "We," "Us," or "Our" in this Agreement) refers to InsightEdgeAI, United Kingdom.

"Orders" refers to your requests to purchase a Product from us.

"Website" refers to InsightEdgeAI, accessible at insightedgeai.com.

"You" refers to the individual using our Service, or the company or legal entity on whose behalf such an individual is using the Service, as applicable.

What’s InsightEdgeAI Return and Refund Policy?

We accept returns. You can return items purchased from Us within 3 days of the original purchase date, unless noted in our Return Policy Exceptions, and provided that they meet the following conditions:

• Product must be returned in its original packaging.
• Product isn't used or damaged.
• Product must have the receipt or proof of purchase.

If 3 days or more have passed since your purchase, we cannot offer you a refund or an exchange.

Return Policy Exceptions

Only regular priced items may be refunded. Sale items are non-refundable.

Return & Refund Process

If your purchase is eligible for a return or exchange, please make sure that you follow the steps below to start the return process:

Notify us

Please notify us as soon as possible of your intention to return or exchange an item. You can notify us:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084

Via a form on our website: insightedgeai.com

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Ship it back

The following does not apply to the sale of digital products. If you purchased a digital product or service, please proceed to Step 3.

Please ship the item(s) back to Us. You are responsible for the cost and risk associated with shipping the returned item(s) so make sure you use a reliable shipping company. Ship the item you wish to return to the following address:

Online Request - United Kingdom

We cannot be held responsible for items damaged or lost in transit, so please make sure you ask the shipping company for the proper tracking information when shipping your items.

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Inspection & Refund

Upon receipt of the returned item, we will fully examine it and notify you via email, within a reasonable period of time, whether you are entitled to a return. If you are entitled to a return, we will refund your purchase price and a credit will automatically be applied to your original method of payment. If you requested an exchange, we’ll ship the replacement item to your address within 24 hours of processing your return.

To follow-up on the status of your return or for any other questions or inquiries, please contact us at:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084